HOW MUCH SHOULD RUNNIG A FACEBOOK PAGE COST?

HOW MUCH SHOULD RUNNIG A FACEBOOKPAGE COST?

Many of us wonder if to run the company’s FanPage by ourselves or commission this option to a company, Advertising Agency. Well, the answer is not simple but it is not a differential equation either :)

It depends on what we want to achieve and what for Fan Page is run. If it is to be purely and simply 1, 2 entries about our product and we are not willing to gain clients with Facebook, we can do it by ourselves e.g. watching a Saturday film sitting in front of the TV.

Butif Facebook is to be a tool supporting the sale, attracting clients, I would advise you to commission it to a professional. What professional? How to choose the agency? It is not a simple question; the best by recommendation, thanks to opinions in the net; read, do not choose headfirst, ask about a few examples of Facebooks being run.

And here the question occurs how much we have to pay for it; it’s not simple to answer this questions, everything depends on how much the Agency will be engaged in the work on our Facebook. Everybody thinks, but mind you, on Allegro Facebook can be bought for even 60 PLN per month of course, it is possible but let’s wonder how much work somebody will devote to Facebook for 60 PLN. Maximum 3 hours permonth. That’s why we have to realize that a good product costs, like for good shoes we pay 500 PLN and we make use of them, and the same is with Facebook, we have to pay more for it.

Supposing that in the Advertising Agency a person should work 2 hours on our Facebook every day so that it makes sense and brings an expected effect, that is clients, so 2 hours a day x 20 days in a month gives us 40 hours. 40 working hours x even 15 PLN (minimum hourly rate in advertising agencies) we have a simple calculation :) So we can’t expect that someone will make a suitable basis, graphics, unique entries, that he/she will link us our profile and entries will be placed on forums at the cost of 60 PLN !!!

A SIMPLE MORAL: QUALITY HAS TO BE PAID FOR AND A GOOD ADVERTISEMENT COSTS

author : Katarzyna Ciuman – Nakatomi Social Media Agency.