Is buzz marketing an effective advertising?

 Is buzz marketing an effective advertising?

T   he answer is obvious but purely and simply if a marketing campaign is well and professionally written it can be successful. It results from the research that we use these services and buy these products which are recommended by our friends, as much as 90% of respondents clams that recommending a product by a friend encourages a lot to buy a given product. It isn’t worse with Internet users who are trusted by as much as 70% of respondents.

Maybe buzz marketing is nothing very praiseworthy which a company should characterize itself with but it is effective; and what counts apart from connections? Of course money. So why not trying it? Of course we recommend it to everyone, however, be careful, choose only these Advertising Agencies which are checked and which have numerous references. You should ask about exemplary entries and see if this entry does not look e.g. like “superbcompany, I recommend, see www….” – this entry is tragic and can have disastrous effects. Internet users at once will feel a crypto-advertising. You should join the conversation on forums not write dry texts, be among people, be present on forums and then add entries.

I don’t think that marketing for 50-100 entries has a greater sense so that the company is noticeable and one could really feel benefits, minimum we should give is 70-100 entries on forums per month. Is it abig expense? Maybe yes, ranging from 200-300 PLN but entries remain and you pay for them not like for positioning. Moreover, a good entry with a link to a website placed on a good forum with PR 5-6 gives a lot of advantages.

In a word, to sum up, let’s invest in buzz marketing but only in a good advertising agencies or carry it out by ourselves if we have time but purely and simply run it on all cylinders.

Author : Mateusz Rolik - Nakaktomi Social Media Agency