BUZZ MARKETING – KNOW THE PRODUCT

BUZZ MARKETING – KNOW THE PRODUCT

The most important rule in buzz marketing is not to advertise products which haven’t been tested, known or dealt with, why? – the answeris simple.

Inbuzz marketing we enter some society’s life on Internet forums so we become its part and we have a few privileges like sharing our opinions with other users of forums, expressing thoughts, praises or negating some content or product. We have currently free market and everybody can say what they want, where they want and when they like it. However, on these forums we have obligations but not little ones, we have to be their parts and exist there, so it means that we should register there, read new threads, check if there are answers in our posts. And why should we know the product? To be able to answer the questions on Internet forums, and it is very easy to check, forum users know at once after a simple question if it is really you who dealt with a given product; one question is enough e.g. “what paint is used for this, does it have ISO 9002 certificate? And the layman from a pseudo advertising agency will be recognized at once and there are hundreds of such agencies in Poland.

Thefirst step where we are to recommend the service is to learn about it, don’t neglect this subject because it is the most important, not important, but the most important. If we are to advertise under eye cream, ask the client to send you a sample, if it is a dental clinic go there and see how it looks like, talk to patients, learn what is badly organized, where it can be improved; the real buzz marketing looks like just that, where at first we must get to know the market and ask about it, and then enter forums with a given product or service.

Recently, I have experienced such a situation: I was at my friend’s in Gdynia in the advertising agency, I’ll tell you that their upmarket clients, as e.g. known mobile phone network, as well as the building and the company surrounding give an impression but this, what they have done, brought me on my knees. A client called to ask about campaign for an insurance company. After just 10 minutes the campaign was accepted. That surprised me. For the campaign where they were to make 500 entries on Internet forums, they took over 3 thousands zlotys (PLN). The exaggerated stake, frankly speaking, but it is not the most important. One hour later the campaign was started and, to my horror, without any knowledge about the company, about products, etc. For God’s sake, dear marketing colleagues, you mustn’t do like that, it’s not the done thing, check the company so that you know at least if it is worth attention in order not to mislead clients.

Remember, buzz marketing is not to be something wrong, just the opposite, it is to be a reliable source of information about a company on forums/ blogs, etc., where it is not possible to get with other form of advertisement.

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