COPYWRITING - Will a good text help our company ? – advice for beginners

COPYWRITING - Will a good text help our company ? – advice for beginners

It could seem that texts on websites don’t signify much, it will be enough if we describe our company, our services, etc… NOTHING COULD BE FURTHER FROM THE TRUTH!!!

Remember dears, a website must be positioned and website positioning is influenced by many elements, unfortunately, maybe fortunately, texts which are on the website. While writing texts you can’t copy them from other websites in any way. Google doesn’t like such websites too much and often blocks them.

We already know that we don’t copy but how to write texts? Uniquely!!! We must approach the issue as if it is the most important what we want to do with our company. We write texts brainy and using keywords for which we want to position our website. Of course, while writing a text about accommodation in Gdańsk we can’t use 25 times words accommodation Gdańsk in a text which has 500 words because it doesn’t make any sense, such a text is boring, sad and you can see at once that it is written to be positioned. Texts should distinguish us from the crowd, be different and attracting, not dry, not barren.

Instead of writing I have a room for holidays to let for tourists we can write “Incredible, in a Provençal style indeed, a romantic room for a couple for dreamy holidays in one of the most beautiful cities in Poland, we are inviting to smelling with Sun Trójmiasto” isn’t it better?

Of course, yes, keywords in the text have been kept, and it is much better to read such a text. The client thinks at once that if we are describing out flat it must be really exceptional. And we must write exactly in such a way, try to be distinguished because it is the most important. Don’t be banal and it’ll be advantageous in the future; the same situation is with sponsored texts or texts on community portals. If we stand out from the crowd, we can be seen and following this old truth in Copywriting we will be always further than others.
If writing a professional texts causes any problems to you, we are inviting you to make use of professionals’ offers, the most important thing is so that the texts are unique. Good Copywriter agencies on your request will send you sample texts which they have written. Then it is much easier to choose a professional AdvertisingAgency.

Author : Mateusz Rolik - Nakatomi

Is Buzz Marketing legal?

IsBuzz Marketing legal?

It could seem that buzz marketing is nothing more than only advertising, however, is it to the end and is it a completely legal way of company promotion?

Nakatomi Social Media Agency - Marketing Szeptany 

Like yes and no because it actually makes only a pretence, gives the feeling that we buy a good product being guided allegedly by the opinion of people who have just used it. Buzz marketing is not a legal term but only defined by people who create it, that is why it is difficult to define it and subsume under the judicial categories.Buzz marketing starts to be something wrong if we promote companies, products which are untrustworthy and unreliable. Each Agency before accepting the commission should make a reconnaissance in the company, read about it, read clients’ opinions and then begin to advertise, then we know what we actually advertise and it is easier for us to present such a product properly. Moreover, in no way we will expose ourselves to consequences or criticism.

Nakatomi Social Media Agency 

Do you remember actions with Amber Gold and a large Warsaw Agency (I will not mention the name as they will deny anyway) which so beautifully and wonderfully made the PR for them being well in with the owner. I’m sure they knew what they advertised and they lied like a rat. Here we deal with intended action being detrimental to other people. Here we touch legal aspects of liability for such actions. Everyone who exposes any other person to undesirable effects and does it on purpose may expose themselves to legal consequences.

Thus, one should remember that buzz marketing is nothing wrong if it is genuine and truthful, advertised products are tested and the company is checked thoroughly, however, wilful propagation of untruth, in consequence of which a third person may suffer, can result in being brought to criminal and civil liability.

That’s why I ask everybody who deals with this profession to remember that money is not everything, it is something more like ethics and conscience. Don’t sell everything by force because it often rebounds upon you.

author Mateusz Rolik -Nakatomi Social Media

BUZZ MARKETING – HOW TO USE IT IN REAL LIFE

BUZZ MARKETING – HOW TO USE IT IN REAL LIFE

Nowadays we live in times when the Internet has dominated all branches of life, maybe almost all, but as we know it is omnipresent and for most of people it is necessary for existence.

As I have written in previous articles, a buzz - as buzz marketing is commonly called - is a great form of advertisement but is it only in the Internet? Of course not! In real life and maybe even much more than in the net marketing it brings us huge profits and it is able to promote us, our company to the upper reaches.

Inmany cases a buzz is actually not a marketing, it is rather propagation of our company product by other people and recommendation of it to others. A good product, as we know, sells itself and it is enough to give a few people more than they expect and they will come back and recommend our product or us to other people.

I will give you a great example how, in a real world, to promote a product well. Supposing that we are owners of a middle-class diner in Gdańsk on the promenade (only middle class as a rule). I often go to the city centre to eat out and I can tell you that restaurateurs know about attracting customers as much as I know about weapons, that is nothing. Wherever I was, it looked like this: average places, average service, and food – oh, it varies. This often leads to the situation that I never go to the same diner for the second time, but about 2 weeks ago I was in a different common, unremarkable diner but at 7:30 p.m.it was crowded!!! and it wasn’t an exact city centre. Interior decoration was middling, food was goodish but everybody said that there was a great atmosphere. You know why??? Because the owner treats everybody like a friend, approached the table, took a seat next to me :) !!! (a great marketing gimmick), asked if it was tasty, if we had any ifs and buts or if we wanted to change anything and at the end he asked the waiter and 2 glasses of wine were served on the house. And it is a peak of the superb marketing, the man knows how to approach a client, each client feels like at home, feels to be important and thinks there is his/her place. It’s the beginning of the buzz marketing which powers itself. I’ve noticed going out of the diner that a couple sitting in front of us already talked “what a place, and free wine, a superb place, we will go here”. Two boys were smoking in front of the diner and talking by the phone “Can’t believe it, the owner came to us, gave a discount card and reduced our bill of costs by 10%, old boy, come here, a great place” and it is the behaviour which we can call purposeful in making buzzmarketing about our product, palce or restaurant !!!

Thisdiner sells itself already and the same we can do with any product, give a client something he/she considers exceptional, different and better, thanks to which we will feel exceptional, appreciated. Then he/she comes back to us and tells the information to 5 other people, each of these 5 people tells to another 5 and in that way we have numerous and a regular group of clients.

If you want to get to know something or take use of our advice how to improve the company, how to increase profits, please, contact us.

For now it’s a surprise and a little secret yet but we are writing a book about Buzz Marketing, it will be a publication available on the Internet and in bookshops.

Weare inviting you to our website NAKATOMI SOCIAL MEDIA AGENCY