BUZZ MARKETING – HOW TO USE IT IN REAL LIFE

BUZZ MARKETING – HOW TO USE IT IN REAL LIFE

Nowadays we live in times when the Internet has dominated all branches of life, maybe almost all, but as we know it is omnipresent and for most of people it is necessary for existence.

As I have written in previous articles, a buzz - as buzz marketing is commonly called - is a great form of advertisement but is it only in the Internet? Of course not! In real life and maybe even much more than in the net marketing it brings us huge profits and it is able to promote us, our company to the upper reaches.

Inmany cases a buzz is actually not a marketing, it is rather propagation of our company product by other people and recommendation of it to others. A good product, as we know, sells itself and it is enough to give a few people more than they expect and they will come back and recommend our product or us to other people.

I will give you a great example how, in a real world, to promote a product well. Supposing that we are owners of a middle-class diner in Gdańsk on the promenade (only middle class as a rule). I often go to the city centre to eat out and I can tell you that restaurateurs know about attracting customers as much as I know about weapons, that is nothing. Wherever I was, it looked like this: average places, average service, and food – oh, it varies. This often leads to the situation that I never go to the same diner for the second time, but about 2 weeks ago I was in a different common, unremarkable diner but at 7:30 p.m.it was crowded!!! and it wasn’t an exact city centre. Interior decoration was middling, food was goodish but everybody said that there was a great atmosphere. You know why??? Because the owner treats everybody like a friend, approached the table, took a seat next to me :) !!! (a great marketing gimmick), asked if it was tasty, if we had any ifs and buts or if we wanted to change anything and at the end he asked the waiter and 2 glasses of wine were served on the house. And it is a peak of the superb marketing, the man knows how to approach a client, each client feels like at home, feels to be important and thinks there is his/her place. It’s the beginning of the buzz marketing which powers itself. I’ve noticed going out of the diner that a couple sitting in front of us already talked “what a place, and free wine, a superb place, we will go here”. Two boys were smoking in front of the diner and talking by the phone “Can’t believe it, the owner came to us, gave a discount card and reduced our bill of costs by 10%, old boy, come here, a great place” and it is the behaviour which we can call purposeful in making buzzmarketing about our product, palce or restaurant !!!

Thisdiner sells itself already and the same we can do with any product, give a client something he/she considers exceptional, different and better, thanks to which we will feel exceptional, appreciated. Then he/she comes back to us and tells the information to 5 other people, each of these 5 people tells to another 5 and in that way we have numerous and a regular group of clients.

If you want to get to know something or take use of our advice how to improve the company, how to increase profits, please, contact us.

For now it’s a surprise and a little secret yet but we are writing a book about Buzz Marketing, it will be a publication available on the Internet and in bookshops.

Weare inviting you to our website NAKATOMI SOCIAL MEDIA AGENCY