HOW MUCH SHOULD RUNNIG A FACEBOOK PAGE COST?

HOW MUCH SHOULD RUNNIG A FACEBOOKPAGE COST?

Many of us wonder if to run the company’s FanPage by ourselves or commission this option to a company, Advertising Agency. Well, the answer is not simple but it is not a differential equation either :)

It depends on what we want to achieve and what for Fan Page is run. If it is to be purely and simply 1, 2 entries about our product and we are not willing to gain clients with Facebook, we can do it by ourselves e.g. watching a Saturday film sitting in front of the TV.

Butif Facebook is to be a tool supporting the sale, attracting clients, I would advise you to commission it to a professional. What professional? How to choose the agency? It is not a simple question; the best by recommendation, thanks to opinions in the net; read, do not choose headfirst, ask about a few examples of Facebooks being run.

And here the question occurs how much we have to pay for it; it’s not simple to answer this questions, everything depends on how much the Agency will be engaged in the work on our Facebook. Everybody thinks, but mind you, on Allegro Facebook can be bought for even 60 PLN per month of course, it is possible but let’s wonder how much work somebody will devote to Facebook for 60 PLN. Maximum 3 hours permonth. That’s why we have to realize that a good product costs, like for good shoes we pay 500 PLN and we make use of them, and the same is with Facebook, we have to pay more for it.

Supposing that in the Advertising Agency a person should work 2 hours on our Facebook every day so that it makes sense and brings an expected effect, that is clients, so 2 hours a day x 20 days in a month gives us 40 hours. 40 working hours x even 15 PLN (minimum hourly rate in advertising agencies) we have a simple calculation :) So we can’t expect that someone will make a suitable basis, graphics, unique entries, that he/she will link us our profile and entries will be placed on forums at the cost of 60 PLN !!!

A SIMPLE MORAL: QUALITY HAS TO BE PAID FOR AND A GOOD ADVERTISEMENT COSTS

author : Katarzyna Ciuman – Nakatomi Social Media Agency.

Is buzz marketing an effective advertising?

 Is buzz marketing an effective advertising?

T   he answer is obvious but purely and simply if a marketing campaign is well and professionally written it can be successful. It results from the research that we use these services and buy these products which are recommended by our friends, as much as 90% of respondents clams that recommending a product by a friend encourages a lot to buy a given product. It isn’t worse with Internet users who are trusted by as much as 70% of respondents.

Maybe buzz marketing is nothing very praiseworthy which a company should characterize itself with but it is effective; and what counts apart from connections? Of course money. So why not trying it? Of course we recommend it to everyone, however, be careful, choose only these Advertising Agencies which are checked and which have numerous references. You should ask about exemplary entries and see if this entry does not look e.g. like “superbcompany, I recommend, see www….” – this entry is tragic and can have disastrous effects. Internet users at once will feel a crypto-advertising. You should join the conversation on forums not write dry texts, be among people, be present on forums and then add entries.

I don’t think that marketing for 50-100 entries has a greater sense so that the company is noticeable and one could really feel benefits, minimum we should give is 70-100 entries on forums per month. Is it abig expense? Maybe yes, ranging from 200-300 PLN but entries remain and you pay for them not like for positioning. Moreover, a good entry with a link to a website placed on a good forum with PR 5-6 gives a lot of advantages.

In a word, to sum up, let’s invest in buzz marketing but only in a good advertising agencies or carry it out by ourselves if we have time but purely and simply run it on all cylinders.

Author : Mateusz Rolik - Nakaktomi Social Media Agency

BUZZ MARKETING – KNOW THE PRODUCT

BUZZ MARKETING – KNOW THE PRODUCT

The most important rule in buzz marketing is not to advertise products which haven’t been tested, known or dealt with, why? – the answeris simple.

Inbuzz marketing we enter some society’s life on Internet forums so we become its part and we have a few privileges like sharing our opinions with other users of forums, expressing thoughts, praises or negating some content or product. We have currently free market and everybody can say what they want, where they want and when they like it. However, on these forums we have obligations but not little ones, we have to be their parts and exist there, so it means that we should register there, read new threads, check if there are answers in our posts. And why should we know the product? To be able to answer the questions on Internet forums, and it is very easy to check, forum users know at once after a simple question if it is really you who dealt with a given product; one question is enough e.g. “what paint is used for this, does it have ISO 9002 certificate? And the layman from a pseudo advertising agency will be recognized at once and there are hundreds of such agencies in Poland.

Thefirst step where we are to recommend the service is to learn about it, don’t neglect this subject because it is the most important, not important, but the most important. If we are to advertise under eye cream, ask the client to send you a sample, if it is a dental clinic go there and see how it looks like, talk to patients, learn what is badly organized, where it can be improved; the real buzz marketing looks like just that, where at first we must get to know the market and ask about it, and then enter forums with a given product or service.

Recently, I have experienced such a situation: I was at my friend’s in Gdynia in the advertising agency, I’ll tell you that their upmarket clients, as e.g. known mobile phone network, as well as the building and the company surrounding give an impression but this, what they have done, brought me on my knees. A client called to ask about campaign for an insurance company. After just 10 minutes the campaign was accepted. That surprised me. For the campaign where they were to make 500 entries on Internet forums, they took over 3 thousands zlotys (PLN). The exaggerated stake, frankly speaking, but it is not the most important. One hour later the campaign was started and, to my horror, without any knowledge about the company, about products, etc. For God’s sake, dear marketing colleagues, you mustn’t do like that, it’s not the done thing, check the company so that you know at least if it is worth attention in order not to mislead clients.

Remember, buzz marketing is not to be something wrong, just the opposite, it is to be a reliable source of information about a company on forums/ blogs, etc., where it is not possible to get with other form of advertisement.

Weinvite you for cooperation.

WE,WE,WE...

INSTAGRAM – FREE ADVERTISEMENT FOR YOUR COMPANY

INSTAGRAM – FREE ADVERTISEMENT FOR YOUR COMPANY

Everybody knows Instagram, however, most of us associates it purely and simply with 15-year-olds who upload their photos, not always suitable ones in the network but nothing further from the truth. Instagram can and even should be another communication channel with clients; please do not neglect this community because it is a strong group of receivers who love their web portal above all:)

Whyis it worth having Instagram?

1. Additional way of communication with a client – people are mostly visual, so give them what they want to look at ,colourful photos of dishes!

2. A source of advertisement – common saying says that we also have our eyes bigger than our stomachs, so give your potential client a possibility of trying dishes in your Instagram.! The chance for this that looking at a photo of another delicious sandwich on your Instagram channel he/she will drop in on your premises is increasing.

3.Informal communication – Instagram, even if it is used for business, provokes to give messages in more informal and casual form so you are approaching your client.

4. Symmetric relations between users – in the face of Instagram we are all equal: Your clients are guests on your Instagram channel and you can be a guest on their ones.

5.You do not have to place only photos of food - you can let yourself give more ease and present life of your company, employees, everyday situations. It will present to your clients a human side of your business.

6.The application is free so it doesn’t charge the budget even of the most thrifty entrepreneurs. Moreover, you can use it offline – of course it is impossible to place a photo on a company channel on Instagram but its editing and recording in the phone memory – it is, indeed.

7.Publishing photos directly on the website on Facebook – last but not least! Facebook has still greater access to a potential client than any other visual channel (maybe except YouTube) and taking into consideration the fact that fanpage on Facebook is also the only Internet showcase of the company, the subject is not to be overestimated.

www.nakatomiside.pl

EFFECTIVE POSITIONING ONLY WITH NAKATOMI

EFFECTIVE POSITIONING ONLY WITH NAKATOMI 

SOCIAL MEDIA AGENCY

We currently position over 40 websites out of which 20 with difficult and very difficult phrases. We are not afraid of any challenges so our client has a choice:

1. Positioning Subscription – stakes for positioning of individual phrases are much cheaper than in positioning with payment for the effect, however, a client is obliged, on the basis of the agreement, to pay monthly subscription. HOWEVER!!! We have introduced a function “MAKE or GIVE BACK!!!!!!! So we guarantee our clients to reach suitable phrases to TOP 10 or Top 5 and even Top 1, if we do not fulfil your expectations we will return the whole amount invested in positioning.

2. Positioning with payment for the effect. Here you do not pay anything in advance, we work hard for two months or even a year and payments for individual phrases are done only when a demanded phrase is in a requested position. Then we sign a contract with a client with a 6-month notice period.

Website positioning is a kind of advertisement which is one of the most effective advertisements, thus it reaches a client exactly when he/she is determined to purchase and he/she starts searching in which shop to buy the product or where to order the service. That is why do not allow your competitor to be in a higher position than your website, in this way your client will be able to find just you!

It is commonly thought that positioning is an expensive service, however, thanks to different combined offers its costs can be reduced to minimum so that the Internet advertisement yields profits to your company. Reveal us what budget you plan to devote to the advertisement in the Internet and we will select a suitable offer.

                                           

We also offer our clients to create the AdWords campaign; it is an equally effective form of advertisements thanks to which, unlike standard positioning, the effect is immediate and even more we decide by ourselves how much money and when we want to spend.

Whatto choose? The answer is not simple, everything depends on our budget, on when and how much we want to invest or if it is to be a long-term or short-term campaign.

To choose the right campaign and assess costs and time of its making we invite you to contact us via biuro@nakatomside.pl or telephone (0048) 58/732-22-85, we invite you also to our office in Gdańsk: Aleja Grunwaldzka 472, the building of Olivia Business Centre.

www.nakatomiside.pl

http://www.nakatomiside.pl/marketing-szeptany/

HOW TO WRITE BUZZ MARKETING IN 7 STEPS?

We begin our first post, every day more :) 

HOWTO WRITE BUZZ MARKETING IN 7 STEPS?

As we have written before buzz marketing is written on internet forums, professional forums and such forums where our client would like the advertisement of his company to be put.

We make entries only for verified companies; self-respecting advertising agencies will not create or rather they should not create adverts on forums for anybody, for very suspected companies or for these ones which have nothing interesting to offer to their clients.

Buthow to make buzz? Is it difficult? Does it have any sense?

7 steps for buzz to be worth paying attention to.

1. As it is known each forum has moderators, at least these forums which are worth something, and as the moderator watches over the fact so that entries are natural and true, to make a posting person reliable we set an account on the forum.

2. We should set profiles on all valuable forums, professional ones or regional ones such as gazeta.pl, wizaz, twoje miasto,,kafateria, onet forum, wp forum, etc.. the more profiles set up and verified by moderators there are, the more entries we can make.

3. So that our account would be accepted by moderators don’t start at once making entries promoting our clients, at the beginning think about our account to become reliable, how to do this? Complete your profile, add a profile photo, all data, even such details as our preferences, what we like, what we are crazy about, the better profile completed, the more we will gain.

4. Building an image on forums, don’t start from advertisement at once; nobody sane should write at once advertisements like “I recommend the salon…” in their first week. It is a real suicide, you shouldn’t do like this; to be a member of the society, come into it, become its member; at the beginning join in the discussion on different subjects to gain strong statuses.

5. We post with our friends, discuss with people on forums in such a way so that they become our friends. Thanks to this, except improving our status on forums, we will gain potential clients, people we will make friends will recommend us and our company without hesitation, and a recommended client is worth the most. So, let’s be an active participants of forum life and never write articles at once.

6. 2-3 weeks went by, it is time to start out promotion, we can slowly start writing posts promoting our company. However, it will not be a chaotic writing. At first, set 1 new thread and add 2-3 entries in the subjects of our company, however, don’t do this intrusively. Remember not to add links intrusively to the promoted website, if a question “Can anybody give us a link to the website of a good underwear online-shop?” is asked in a discussion, then we give it, indeed but not intrusively because the entries will be removed and the account will be banned by the moderator.

We propose e.g. a new thread:

“Does anybody know Pelikidses company?”

entries of clients or people using the company offer will start appearing here but we have got foundations to create and add our entries e.g. ”I highly recommend to you, I used their positioning services and they moved my phrase up to TOP 10 in 6 months”, such an entry in an ongoing conversation is OK, indeed. Do not write “SUPER COMPANY” because at once it sounds like an advertisement, while creating the entry give the receiver the most details related to cooperation with the company being described, then it looks very natural. Thus, foundations are, so get to work.

7. Frequency: Do not add only entries promoting your company, 1 promoting entry falls on at least 5 normal entries which are not the subject of our promotion. And in such a way the written buzz marketing will bring us only benefits.

- company promotion

- product promotion

- links to a website on forums of high PR

- friends’ recommendations from forums

- good image in receivers’ eyes

- new and returning clients

To sum up, buzz marketing is a great form of advertisement if it is used in a proper way and it is run carefully. From Nakatomi’s calculations - we run over 600 campaigns for smaller and bigger companies - 100 entries made in a proper way give us 5-6 potential clients and over 50 entries on our website and interest of such a group of clients with our service.

Please, contact us.

www.nakatomiside.pl

AUTHOR : Mateusz Rolik - Nakatomi Social Media Agency