INSTAGRAM – FREE ADVERTISEMENT FOR YOUR COMPANY
Everybody
knows Instagram, however, most of us associates it purely and simply
with 15-year-olds who upload their photos, not always suitable ones
in the network but nothing further from the truth. Instagram can and
even should be another communication channel with clients; please do
not neglect this community because it is a strong group of receivers
who love their web portal above all:)
1.
Additional way of communication with a client – people are mostly
visual, so give them what they want to look at ,colourful photos of
dishes!
2.
A source of advertisement – common saying says that we also have
our eyes bigger than our stomachs, so give your potential client a
possibility of trying dishes in your Instagram.! The chance for this
that looking at a photo of another delicious sandwich on your
Instagram channel he/she will drop in on your premises is increasing.
3.Informal communication – Instagram, even if it is used for
business, provokes to give messages in more informal and casual form
so you are approaching your client.
4.
Symmetric relations between users – in the face of Instagram we are
all equal: Your clients are guests on your Instagram channel and you
can be a guest on their ones.
5.You do not have to place only photos of food - you can let yourself
give more ease and present life of your company, employees, everyday
situations. It will present to your clients a human side of your
business.
6.The application is free so it doesn’t charge the budget even of the
most thrifty entrepreneurs. Moreover, you can use it offline – of
course it is impossible to place a photo on a company channel on
Instagram but its editing and recording in the phone memory – it
is, indeed.
7.Publishing photos directly on the website on Facebook –
last but not least!
Facebook has still greater access to a potential client than any
other visual channel (maybe except YouTube) and taking into
consideration the fact that fanpage on Facebook is also the only
Internet showcase of the company, the subject is not to be
overestimated.
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