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HOWTO WRITE BUZZ MARKETING IN 7 STEPS?
As
we have written before buzz marketing is written on internet forums,
professional forums and such forums where our client would like the
advertisement of his company to be put.
We
make entries only for verified companies; self-respecting advertising
agencies will not create or rather they should not create adverts on
forums for anybody, for very suspected companies or for these ones
which have nothing interesting to offer to their clients.
7
steps for buzz to be worth paying attention to.
1.
As it is known each forum has moderators, at least these forums which
are worth something, and as the moderator watches over the fact so
that entries are natural and true, to make a posting person reliable
we set an account on the forum.
2.
We should set profiles on all valuable forums, professional ones or
regional ones such as gazeta.pl, wizaz, twoje miasto,,kafateria, onet
forum, wp forum, etc.. the more profiles set up and verified by
moderators there are, the more entries we can make.
3.
So that our account would be accepted by moderators don’t start at
once making entries promoting our clients, at the beginning think
about our account to become reliable, how to do this? Complete your
profile, add a profile photo, all data, even such details as our
preferences, what we like, what we are crazy about, the better
profile completed, the more we will gain.
4.
Building an image on forums, don’t start from advertisement at
once; nobody sane should write at once advertisements like “I
recommend the salon…” in their first week. It is a real suicide,
you shouldn’t do like this; to be a member of the society, come
into it, become its member; at the beginning join in the discussion
on different subjects to gain strong statuses.
5.
We post with our friends, discuss with people on forums in such a way
so that they become our friends. Thanks to this, except improving our
status on forums, we will gain potential clients, people we will make
friends will recommend us and our company without hesitation, and a
recommended client is worth the most. So, let’s be an active
participants of forum life and never write articles at once.
6.
2-3 weeks went by, it is time to start out promotion, we can slowly
start writing posts promoting our company. However, it will not be a
chaotic writing. At first, set 1 new thread and add 2-3 entries in
the subjects of our company, however, don’t do this intrusively.
Remember not to add links intrusively to the promoted website, if a
question “Can anybody give us a link to the website of a good
underwear online-shop?” is asked in a discussion, then we give it,
indeed but not intrusively because the entries will be removed and
the account will be banned by the moderator.
We
propose e.g. a new thread:
“Does
anybody know Pelikidses company?”
entries
of clients or people using the company offer will start appearing
here but we have got foundations to create and add our entries e.g.
”I highly recommend to you, I used their positioning services and
they moved my phrase up to TOP 10 in 6 months”, such an entry in
an ongoing conversation is OK, indeed. Do not write “SUPER COMPANY”
because at once it sounds like an advertisement, while creating the
entry give the receiver the most details related to cooperation with
the company being described, then it looks very natural. Thus,
foundations are, so get to work.
7.
Frequency: Do not add only entries promoting your company, 1
promoting entry falls on at least 5 normal entries which are not the
subject of our promotion. And in such a way the written buzz
marketing will bring us only benefits.
-
company promotion
- product promotion
- links to a website on
forums of high PR
- friends’ recommendations from forums
-
good image in receivers’ eyes
- new and returning clients
To
sum up, buzz marketing is a great form of advertisement if it is used
in a proper way and it is run carefully. From Nakatomi’s
calculations - we run over 600 campaigns for smaller and bigger
companies - 100 entries made in a proper way give us 5-6 potential
clients and over 50 entries on our website and interest of such a
group of clients with our service.
Please,
contact us.
AUTHOR
: Mateusz Rolik - Nakatomi Social Media Agency
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