Is Buzz Marketing legal?

IsBuzz Marketing legal?

It could seem that buzz marketing is nothing more than only advertising, however, is it to the end and is it a completely legal way of company promotion?

Nakatomi Social Media Agency - Marketing Szeptany 

Like yes and no because it actually makes only a pretence, gives the feeling that we buy a good product being guided allegedly by the opinion of people who have just used it. Buzz marketing is not a legal term but only defined by people who create it, that is why it is difficult to define it and subsume under the judicial categories.Buzz marketing starts to be something wrong if we promote companies, products which are untrustworthy and unreliable. Each Agency before accepting the commission should make a reconnaissance in the company, read about it, read clients’ opinions and then begin to advertise, then we know what we actually advertise and it is easier for us to present such a product properly. Moreover, in no way we will expose ourselves to consequences or criticism.

Nakatomi Social Media Agency 

Do you remember actions with Amber Gold and a large Warsaw Agency (I will not mention the name as they will deny anyway) which so beautifully and wonderfully made the PR for them being well in with the owner. I’m sure they knew what they advertised and they lied like a rat. Here we deal with intended action being detrimental to other people. Here we touch legal aspects of liability for such actions. Everyone who exposes any other person to undesirable effects and does it on purpose may expose themselves to legal consequences.

Thus, one should remember that buzz marketing is nothing wrong if it is genuine and truthful, advertised products are tested and the company is checked thoroughly, however, wilful propagation of untruth, in consequence of which a third person may suffer, can result in being brought to criminal and civil liability.

That’s why I ask everybody who deals with this profession to remember that money is not everything, it is something more like ethics and conscience. Don’t sell everything by force because it often rebounds upon you.

author Mateusz Rolik -Nakatomi Social Media